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NEW YORK , March 15, 2022 /PRNewswire/ -- The Elderberry Market Value in US is set to grow by USD 109.76 million , progressing at a CAGR of 7.00% from 2021 to 2026, as per the latest report by Technavio.
Moreover, the report also covers market segmentation in the US by Distribution channel (offline and online) and Application (health and wellness, beverages, food, and food colors).
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Elderberry Market In US: Segmentation Analysis
The elderberry market share growth in US by the offline segment will be significant during the forecast period. The offline channel is the largest distribution channel in the elderberry market in US. This includes sales made through multi-outlet stores such as food and drug stores, supermarkets, grocery and convenience stores, and mass-market retailers such as Walmart. The primary factor driving the sales in this channel are the in-store displays and advertisements of the products. As major products are put on display citing their benefits and uses, people looking at them are driven to buy those products. In addition, the instant gratification and convenience of receiving the products on purchasing in these stores augment the sales through the offline channel.
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Some of the Key Topics Covered in the Report Include:
One of the key factors driving growth in the elderberry market in the US is the health benefits of elderberry. Elderberry has been considered a medicinal plant with rich nutrient content. A 100 g serving of elderberry contains 73 g calories, 18.40 g carbohydrate, 0.66 g protein, 0.50 g fat, calcium 38 mg, and 7 g of dietary fiber. It is also a rich source of vitamins, minerals, and antioxidants such as vitamin C, vitamin A, iron, and potassium. Elderberry products are generally associated with nutritional and medicinal benefits such as alleviating cold and flu. The products are primarily consumed in the form of powder, extract, tablets, and capsules. Owing to various health benefits, vendors have been launching various elderberry products to propel market growth.
The increasing popularity of vegan diets is another factor supporting the elderberry market share growth in the US. The increasing drive toward adopting a healthy lifestyle, rising realization toward sustainability crisis and animal agriculture, and changing eating habits have led to the expansion of the vegan population base worldwide. Individuals commonly follow the trend of vegan and plant-based eating in the US. This rise in the vegan population has increased the demand for plant-based diets, including vegetables, superfruits, and herbal supplements. In addition, the hectic and busy lifestyle of people has compelled them to opt for dietary supplements, convenience foods, and (RTE) protein and fiber-rich foods that contain high nutrition content. This scenario is expected to increase the demand for herbal supplements like elderberry products, wheatgrass products, and turmeric products. Thus, as the vegan movement gains momentum, the elderberry market in US is expected to witness significant growth.
The increasing popularity of substitute products will be a major challenge for the elderberry market in the US during the forecast period. Elderberry is a superfruit with multiple medicinal and nutritional benefits, leading to its varied application in wine, supplements, and foods. However, its popularity has been mitigated by the increasing use of substitute products such as cranberry, blueberry, and acai berry. This scenario is due to the limited availability of elderberries across the globe. Acai berries provide many functional benefits, such as antioxidant properties and essential fatty acids, including omega-6 (linoleic acid) and omega-9 (oleic acid). Owing to the slow energy-releasing property of acai berries, they are an ideal food for endurance sports in which stamina and energy are vital. The increasing popularity of substitutes acts as a significant challenge to the growth of the elderberry market in the US.
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The elderberry market in US is fragmented and the vendors are deploying organic growth strategies such as differentiated product offerings as well as business expansions to compete in the market. The report also offers information on several market vendors, including Artemis International, Dr. Willmar Schwabe GmbH and Co. KG, Gaia Herbs Inc., GNC Holdings LLC, Natures Nutrition, Natures Power Nutraceuticals Corp., NOW Health Group Inc., Pharmacare US Inc., Pukka Herbs Ltd., and Xi an Longze Biotechnology Co. Ltd. among others.
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Berries Market by Application and Geography - Forecast and Analysis 2021-2025: The berries market share is expected to increase by USD 8.96 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 5.65%. To get more exclusive insights: Download Our FREE Sample Report
Acai Berry Products Market by Application and Geography - Forecast and Analysis 2021-2025: The acai berry products market has the potential to grow by USD 317.55 million during 2021-2025, and the market's growth momentum will accelerate at a CAGR of 6.35%. To get more exclusive insights: Download Our FREE Sample Report
Elderberry Market in US Scope
Accelerate at a CAGR of 7.00%
Leading companies, competitive strategies, consumer engagement scope
Artemis International, Dr. Willmar Schwabe GmbH and Co. KG, Gaia Herbs Inc., GNC Holdings LLC, Natures Nutrition, Natures Power Nutraceuticals Corp., NOW Health Group Inc., Pharmacare US Inc., Pukka Herbs Ltd., and Xi an Longze Biotechnology Co. Ltd.
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period,
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Market Segmentation by Distribution channel
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts Technavio Research Jesse Maida Media & Marketing Executive US: +1 844 364 1100 UK: +44 203 893 3200 Email: [email protected] Website: www.technavio.com/
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